Gamification & Augmented Reality

Gamification & Augmented Reality

AugMatrix uses cutting-edge technology and development to enhance applications and bring new use cases to market through combining the physical world with the virtual.

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. AR is trending among companies involved in mobile computing and business applications in particular.

Gaming applications use AR more often than businesses to date, inspired by applications like Pokemon GO, businesses are now getting involved in order to keep their target market engaged with their content.

Retailers have developed AR technologies designed to enhance the consumer shopping experience. AR has been incorporated into store catalog apps, which allow the consumer to visualize what different products would look like in different environments. Ikea, for example, allows shoppers to point the camera to the appropriate room and the product will appear in the foreground.

Another example, hospitals and research institutions can play a much bigger real world role. AR apps can enable users to see highly-detailed, 3D images of different body systems when they hover their mobile device over a target image. This use of AR has become a powerful learning tool for training medical professionals.

The use cases are endless with AR and it is a relatively new technology. Image what your business could do to pioneer something new.